MUMBAI: South-Asian content OTT platform YuppTV has announced that it has been awarded the exclusive digital and television media rights for IPL 2018 by Star India for Europe, South America, South East Asian countries and non-exclusive rights for Australia.
Commenting on the announcement, YuppTV founder & CEO Uday Reddy said, “By bagging the exclusive digital media rights for the Vivo IPL 2018, we are enabling live, on-the-go access to the cricket tournament for our users. Our endeavor is to provide them with seamless, real-time access to all the matches and allow our viewers from across different geographical boundaries to watch their favorite teams in action on their preferred device.”
Scheduled to take place from 7 April to 27 May 2018, IPL 2018 will witness eight teams playing this season, including Chennai Super Kings and Rajasthan Royals, which are back in action after serving a two-year suspension.
With enormous anticipation and such high stakes in the offing and an exciting line-up of teams, cricket fans the world over have the perfect window to catch every swing and ball of the league thanks to the YuppTV app.
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