MUMBAI: OTT platform Viu has expanded its footprint in the regional market by launching in the Tamil market. It has entered the market with localised content including Tamil language Originals, Tamil short films along with Korean dramas and curated content.

Viu is highly focusing on partnerships with leading players of the Tamil content industry. It has partnered with AP International Films, Sameer Bharat Ram, digital content producer Trendaloud , YouTube content producers Black Sheep and Fully Filmi.

“The youth of Tamil Nadu are unique. They have a perfect balance of modern unbiased outlook and deep-rooted culture and values. They have a unique liking for great stories told with local style and taste. We are here to offer them exactly that through our compelling curated content and fresh Viu Tamil Originals. We are deeply committed to investing in this market to develop the content industry and talent pool to serve the Tamil audience,” Vuclip president and COO Arun Prakash said.

The platform aims to win Tamil millennial audience by offering content in comfort language. The four new Tamil premium originals include Kalyanamum Kadhandhu Pogum, Madras Mansion, Door No. 403, Door No. 403 while two Tamil short films Masha Allah… Ganesha, The Wind will be exclusively available on the platform.