MUMBAI: Viu, the premium video-on-demand service by Vuclip and PCCW today has launched popular Korean dramas for their viewers in India. After successfully rolling out Korean TV Shows in other Asian markets, Viu has now expanded its Korean content library to the young digital consumer in India. Viu continues to be a trendsetter in offering digital entertainment that popularizes the global phenomenon of Hallyu among the Indian millennials.

Shows available on the service include hits like 'Come Back Alive’, ‘Heirs’, ‘My Love From Another Star’, 'Descendants of the Sun’, 'Sweet Stranger and M’, 'Doctors’, 'Poet Warrior Youth'. The plan is to launch 20 more shows by March 2018. The entire library can be accessed at https://www.viu.com/ott/in/korean-en/korean_dramas.

Speaking on the launch, Viu India, Country Head - Vishal Maheshwari said, "We have witnessed a very healthy uptake by young viewers, aged 18 to 24 years, who are watching Korean TV shows with English subtitles. The youth of India today are looking for world class TV shows. Korean TV shows deliver on all aspects from story to production which makes it such a success. The trend of watching Korean content is picking up rapidly across the country.“

Viu has approximately 4,000 hours of the latest Korean drama and variety shows telecast from SBS, KBS, MBC and CJ E&M for all regions. All of this content can be accessed at https://www.viu.com or by downloading the Android app from Google Play or the iOS app from the Apple App Store.