MUMBAI: Viacom18 Motion Pictures, India’s fully integrated motion pictures studio, has delivered a plethora of critically and commercially successful movies. It has always disrupted certain reliable formulas to ensure that the content remains true to its audience. Now, it is venturing into the digital space with Tipping Point, which will feature a host of web series, short films and non-traditional formats to entertain its online audience. The brand will extend the banner’s ethos by creating contemporary, engaging and path breaking content for online audiences.
Viacom18 Motion Pictures COO Ajit Andhare said, “Having conquered the big screen through unconventional narratives, it is time for Viacom18 Motion Pictures to make its mark in the rapidly emerging digital content space. Tipping Point - our digital content brand will appeal to consumers looking for edgy, contemporary, provocative yet relatable content typically missing in the traditional or mainstream media. Through Tipping Point, Viacom18 Motion Pictures will evolve from being a film studio into a holistic content studio, reaching beyond theatrical offerings into millions of screens on mobile & personal devices with its unique storytelling.”
As a part of the Tipping Point’s offering, the brand has announced collaborations with some of the best from the entertainment industry.
Speaking on this collaboration, producer Imtiaz Ali said, "Excited about my foray into digital series - very happy that Window Seat Films and I are working with the team at Viacom18 Motion Pictures. I have lived with this story for a long time and eager to bring it to life now."
The list of soon-to-be-launched web series include ‘X Ray–Selected Satyajit Shorts’, a 12-part series presentation directed by the National award-winning filmmaker, Srijit Mukherji, an untitled crime thriller created by Imtiaz Ali, ‘Jamtara’ a story about a small district in Jharkhand, known to be India’s phishing capital, directed by Soumendra Padhi and ‘Best Days’, a psychological thriller by Abhishek Sengupta of the web-series Lakhon Mein Ek fame.
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