MUMBAI: Tarun Tripathi, the brand awareness and brand solution head of The Viral Fever (TVF), the digital entertainment channel for the younger generation which seldom watches television, has joined Only Much louder (OML). 

For the young, TVF had created a web series called Permanent Roommates, touted as the second most-viewed long-form web series. TVF had also released its second original series, TVF Pitchers, about engineers at different companies who quit to launch their startups.

Tripathi, who states in his profile that he is in the business of ideas, has come on board OML as the chief strategy officer from 1 September, 2017.

Tripathi joined TVF in January 2016, where he was leading branded content and marketing. Tripathi also worked for HUL's 'phd' as a business head for 19 months. He was responsible for digital media buying, planning and strategy.

Tripathi, the founder of a startup called Collectivity, a consultancy focussed on the intersection of technology, content, and the bottom of the pyramid, also worked with Myspace as the director - marketing and content (India) for 17 months. 

Starting his career as an assistant consultant for KPMG Mauritius, he moved to Trikaya Grey in Mauritius where he wrote copies for two years and then headed Yash Raj Films' marketing department for around six years before moving to Myspace.

Also Read:

Airtel & TVF create internet’s live reality show 

ChuChu TV on YouTube records 10m subs with 154 kids videos

Satisfying writer, client and customer is biggest challenge: Arunabh Kumar