Mumbai: The Tata Open Maharashtra on Tuesday announced its partnership with social media platform ShareChat and short video app Moj. The tennis tournament has started at Balewadi Stadium in Pune on 31 January and the event will go on till 6 February.   

This partnership will allow ShareChat and Moj communities to access engaging content around the sport, with a special category titled ‘Tata Open Maharashtra’ to be created under the sports tab in ShareChat, said the statement.   

Tata Open Maharashtra tournament director Prashant Sutar said that the partnership will aim to reach out to a much larger audience, especially millennials and Gen Z. “The tournament has always attracted the audience with the participation of top names from the world and enjoys a great viewership in India. We are delighted to have a partnership with ShareChat and Moj for creating exciting content around the tournament to engage more audience," he added.

The fourth edition of Tata Open Maharashtra is organised by the Maharashtra State Lawn Tennis Association. Star Sports Select channel and Disney+ Hotstar are broadcasting the tournament on its network.

"We are delighted to partner with Tata Open Maharashtra and give ShareChat and Moj communities the opportunity to witness a prominent tennis tournament. ShareChat & Moj are the perfect platforms to revel in sports and connect with tennis fans pan India,” commented ShareChat and Moj senior director of content strategy and operations Shashank Shekhar.