NEW DELHI: Sony LIV, Multi Screen Media (MSM)’s video-on-demand service, has updated its application to be compatible with the recently launched iOS7. 

On the all new iOS 7 platform, users can log in via Google + and can also share videos via WhatsApp. The innovative app experience matches the redesigned user interface and enhanced functionality of the new iOS mobile operating system.

The Sony LIV app also recently featured as the best new application on the iPhone and iOS devices. 

Sony Entertainment Network executive VP - new media, business development and digitalsyndication Nitesh Kripalani

Speaking on the revamped version of the app and its success, Sony Entertainment Network executive VP - new media, business development and digital/syndication Nitesh Kripalani said, “This is indeed one more feather in the Sony LIV cap iPhone, undoubtedly is one of the most loved, sophisticated and successful mobile handsets today. The new iOS7 is visually as well as functionally very advanced and we have updated our app to match this high level of sophistication. We want to be available wherever our user is and being compatible with the iOS7 was a natural progression. To now also be featured as the best new application on iOS is undeniably a rewarding and very elating moment for us.”

The Sony LIV application offers 18 years of rich and exclusive content from Sony Entertainment Television, covering genres including drama, comedy, thriller, reality shows and many more. It offers users their favourite current and archive shows from Sony, through a single log-in, seamless and engaging experience. The application also packs in features like multi-bitrate video streaming which provide users with better quality videos, based on their internet connection speed.

Apart from being available on Apple iOS, this premier video-on-demand brand is available online, on Google Android, Java, Windows Phone 8, Windows 8 PCs and tablets. It offers an immersive user experience through various innovative features. Users can use the Mood Wheel on Sony LIV to watch their favourite video as per their mood/genre; they can create playlists of their choicest of shows through My Q and be rewarded as a LIV Guru, by consuming Sony LIV content.  In addition to original complete content, Sony LIV also offers short content formats like Catch-up episodes, Quickisodes and Short crunch episodes.