MUMBAI: A group sales head at CNBC TV18, CNN18 and CNBC Awaaz for the northern region for nearly two years in 2019. Now Shobit Arora has come back to his alma mater as national head connected TV for the same three channels -building them across streaming devices and platforms.

Shobit who believes heavily in education earned his BA and MA in economics from Guru Nanak Dev university, and followed those up with his MBA in finance from IIPM. He then joined Bennett Coleman & Co where he worked for nine years rising up to become manager. 

What followed was his transition to TV with stints BTVi as senior manager  north sales (2017-2019, CNBC TV18 (2019-Dec 2020) and India Today  (AGM- connected TV, April 2022-August 2023.

Shobit then made a surprising move by joining Oracle as a senior enterprise account manager for a short period of six months. After that, he rejoined  India Today as DGM -connected TV (February 2024-December 2024), following which he got the call from Network18 to head the national connected TV business for the three channels.

Shobit likes to keep himself updated on new tech and has done a smorgasbord of courses: Linkedin Learning’s CMO Foundations Measuring Marketing Effectiveness RoI, NIIT’s Google Adwords Certification, Digital marketing workshops and Oracle Cloud Infrastructure 2023 AI certified Foundations Associate course.

All these should come handy as he takes the three channels he has charge of into new frontiers.