Indian game streaming platform Rooter is now taking a major leap by signing a deal with the country’s most prominent and powerful eSports team GodLike.
The partnership deal will provide Rooter exclusive live streaming rights broadcasted by GodLike for games such as Battlegrounds Mobile India (BGMI), Garena Free Fire, Call of Duty Mobile (CODM) and new forms of live gaming content. This partnership is stated to be the biggest eSports deal in Indian history.
According to a report, interestingly, GodLike also signed an exclusive streaming partnership deal with Loco. The latter, too, was a partnership of unspecified value, and six gamers from GodLike’s roster will now be streaming their BGMI, Free Fire and CODM sessions on Rooter instead.
During the announcement, Rooter said that the partnership is part of the company’s net investment of Rs 100 crore in the Indian esports industry. Also, the partnership between the two entities will not be limited to game streaming, as Rooter will also serve as a sponsor for GodLike in all the upcoming tournaments and events.
Fans can catch the currently active content creators from GodLike on Rooter. They include, ‘Jonathan’ Amaral, Abhijeet ‘Ghatak’ Andhare, Abhishek ‘ZGOD’ Choudhary, Vivek ‘ClutchGod’ Horo, Suraj ‘Neyoo’ Majumdar, and Ashpreet ‘Gill’ Singh.
Sharing his excitement on this partnership, Rooter co-founder and COO Dipesh Agarwal said, “GodLike is one of the most popular teams in the Indian eSports ecosystem and we foresee building a long-term relationship with them. Having their roster of professional gamers as part of our massive community will give the fans tons of exclusive content and a chance to interact with their favourite streamers. This is the biggest deal ever signed in India’s esports ecosystem, and by joining forces with GodLike, we look forward to building an enormous and competitive community of streamers and influencers on our platform.”
Further Godlike eSport director Amar Sanjay Chandgude said, “We are thrilled to partner with the country’s most popular game streaming platform. The speed of innovation and the incredible gaming experience Rooter offers reaffirms its commitment to scale eSports in India. GodLike eSports is known for exploring and nurturing gaming talent across India. They have created India's leading teams in Bgmi, Free Fire and Codm. The team is on a mission to build the most successful eSports ecosystem the world has ever witnessed.”