MUMBAI: Paytm will offer content, news, short videos and live television from September with an aim to increase its monthly active user base to 250 millions.

Paytm senior vice-president Deepak Abbot told ET, “We are already seeing 27 million monthly active users on Paytm Inbox. Now that we are upgrading it to the next level with innovative use of content, we hope to get around 60-70 million new users.”

Paytm is hoping for higher user engagement on the back of sustained marketing efforts. It is also looking at deals struck with smartphone manufacturers three quarters back to help expand users.

“We have also undertaken deals with smartphone manufacturers like Oppo, Vivo and Xiaomi where users will get the Paytm application in-built. Since 55-60% of them are first-time smartphone users we are hoping to capture that section of the market once they get the app,” said Abbot.