MUMBAI: The record for concurrent viewers on a streamer (Disney+Hotstar) for cricket stands at 59 million during the ICC World Cup finals in 2023 between India and Australia. And that too in India with a population of 1.4 billion.
That record was left by the wayside during the Jake Paul vs Mike Tyson fight which was streamed on Netflix, peaking at 65 million concurrent streams, with 38 million originating in the US. This made it the most streamed sporting event ever, said Netflix. The fight generated 46.6M views for the entire event.
Data provided by monitoring agency TVision revealed that almost 65 per cent off all US TV viewing between 12 am and 1 am EST on 15 November was accounted by the much publicised slugfest. The Paul-Tyson fight garnered an estimated average minute audience (AMA) of 108 million live viewers globally from opening to closing bell and continued to drive viewing into the weekend with an estimated AMA of 125 million (Live+1).
The event ranked at No 1 in 78 countries including Argentina, Australia, Brazil, Canada, Germany, India, Italy, Mexico, South Africa, the UK and the US, and in the Top 10 in 91 countries tracked for the week of 11-17 November. The fight generated over 1.4B owned impressions across Netflix’s global social channels. #PaulTyson was the No 1 trending topic worldwide on X on Friday, said Netflix in a statement.
The live event also saw Katie Taylor defend her title as the undisputed super lightweight world champion in a brutal 10-round rematch against Amanda Serrano to become the most-watched professional women’s sports event in US history, averaging an estimated 74 million live viewers. #Serrano was the No. 2 trending topic on X Friday in the US, Brazil, Spain, and Canada.