KOLKATA: Promising users compelling content across categories, MX TakaTak on Friday announced its association with the ninth edition of Miss Diva as the Co-powered by Sponsor for this coveted pageant.

The nationwide hunt to select representatives from across the country commenced on 11 June and aspirant divas can participate to transform their dreams into reality. This entails an online registration process for specific audition task submissions on this leading short video platform.

Speaking about this association, MX TakaTak business head Janhavi Parikh said, “We are delighted to associate with Miss Diva and help them in the hunt for finding strong, charismatic women who will go on to represent India before the world. MX TakaTak is the entry gateway for these participants to live their dream of being crowned as Miss Diva and the audition tasks on our platform will bring forth a new dimension of their personalities.”

MX TakaTak’s extensive reach and penetration in Tier 2-3 markets will take the pageant and its opportunities to a wider audience, unlike ever before. Through the run of the event, the participation on this app would give viewers a glimpse into the lives of the finalists, whilst also highlighting the efforts that each of the contestants funnels into their work.

LIVA Miss Diva 2021, Co-powered by MX TakaTak stays true to its inherent philosophy of providing a stage for young, confident women, willing to take the world by storm and this edition will be held digitally, in a virtual format due to the prevalent pandemic.