MUMBAI: To address the increasingly-felt, safety-related concerns of women who wish to step out and do more, brand Idea has designed a unique mobile based solution, Idea Sakhi. It is free of cost service available to all women customers using either prepaid or postpaid services of Idea, across the country. Accessible on both smartphones and basic feature phones, Idea Sakhi offers three extremely useful features - emergency alerts, emergency balance, and private number recharge.

Launched during the International Women’s Week, this service has already been made available to women customers of Idea across Andhra Pradesh and Telangana, Assam and North East, Tamil Nadu including Chennai, Kerala, Gujarat, J&K, Maharashtra and Goa, Madya Pradesh and Chhattisgarh and Delhi. It will be extended to all 22 circles within this month.

Launching the Idea Sakhi service, Vodafone Idea Ltd operations director – marketing Avneesh Khosla said, “Technology can help overcome barriers and solve problems in the life of the consumer. With almost half of our population being women, and 59 per cent of them using a mobile phone, we are in a unique position to extend the benefits of technology for their safety and security. With Idea Sakhi, we are taking forward our long-term commitment of driving inclusion and deploying technology to serve a social purpose.”

Speaking about the Idea Sakhi service Idea, Vodafone Idea Ltd national brand head Sunita Bangard said, “Brand Idea has always championed causes that help change lives. With Idea Sakhi, Brand Idea wishes to give women the freedom to live their lives and pursue their dreams and understand the need for women to feel safe when they step out of their homes. On this special occasion of International Women’s Week, we are happy to offer Idea Sakhi to the women of India, to feel more confident and safe - Ab idea Hai Udne Ka.”