MUMBAI: After the success of its web series It’s Not That Simple starring Swara Bhaskar, Viacom18's OTT platform Voot has announced another 6-episodic original series. Titled Untag, the series starts today.
The series is presented by Moto Z, and the association with the series goes far beyond just sponsorship as the brand is deeply embedded into the show.
It delves into the lives of regular people with seemingly harmless tags…their dreams, their inhibitions and most importantly their struggles. It gives the audience a fresh and light perspective of six characters, each dealing with their imposed tags, trying to become much more than what the world has labelled them as.
“At Voot, we focus on creating differentiated, yet relatable content that resonates with today’s digital generation. We are glad to announce the launch of our latest Voot Original ‘Untag’ – a story of people living with tags and how it’s important to go beyond such tags that prevent you from becoming the best version of who you are. We are delighted to partner with Moto Z for this series especially because Moto Z’s proposition of ‘Different is Better’ is also the key message that ‘Untag’ wants leave its viewers with,” said Voot head of content Monika Shergill.
The series has a power packed star cast featuring Meiyang Chang (Nischay), VJ Andy (Cyrus) Dipannita Sharma (Anahita), Shiv Pandit (Prithvi), Anjali Anand (Shikha) and Naveen Polishetty (Sumeet).
“We are quite thrilled with this association with ‘Untag’ on Voot. Like the Moto Z with Moto Mods enable you to break away from mundane smartphone usage and make it different by allowing you to transform it in a snap. Similarly, ‘Untag’ is a journey of 6 individuals who are trying to break away from the tags they have received from the society. The show looks really cool and different just like the Moto Z and Moto Mods. And we hope the viewers resonate with the key message of the show - different is better,” Motorola Mobility and Lenovo Mobile Business Group marketing head Rachna Lather.
Untag celebrates friendship, relationships, love and the uniqueness of each of these journeys. It is astory about losing the tags, the labels, the fear and most importantly the shame! It showcases the philosophy of you’re different, you’re better than the tag you’re given.
The series is scripted by Zaheer Shaikh and is directed by Ashima Chibber.
