MUMBAI: IN10 Media has announced the launch of Juggernaut Productions and in a bid to whet its appetite for content on several digital platforms, it has roped in Samar Khan as COO for its OTT vertical.
Juggernaut Productions is gearing up for the shoot of its first web series for ALTBalaji later this month, for which pre-production is in full swing. Simultaneously, it is also developing shows with Voot, Applause Entertainment, and Roy Kapoor Films. The company is also in talks with other leading OTT players to engage with them to create cutting edge, high-quality content.
IN10 Media MD Aditya Pittie commented, “The demand for the professionally produced video has never been higher, and all indications point to growth across all sectors of the media and entertainment industry. Juggernaut Productions is being built keeping in mind the swiftly evolving requirements of the industry and aims to stay abreast with the time, with clearly defined verticals that identify, nurture, and bring to fruition the best talent and ideas in the market. We are confident that the experience and expertise that Samar brings will contribute immensely towards realising the vision of Juggernaut Productions.”
Juggernaut Productions is aimed at creating a plethora of video content across formats, platforms, and industries servicing clients as varied as OTT platforms, broadcasters, advertisers, and brands and among others.
It will be a content creation hub with execution capabilities that provides end-to-end solutions to clients. It will also include web series, TV series, digital and mobile audio content, corporate films, brand films and short-form content.
Newly appointed Khan said, “IN10 Media’s vision for Juggernaut Productions and for the media network is unique and exciting. The market for digital entertainment, especially through long-form web series is burgeoning and we have built a strong team of creative and writing talent that I am confident will create some engaging lean-forward viewing experiences.”
Khan has worked on web-series The Test Case that streamed on ALTBalaji. Earlier, in his four-year stint as head of Red Chillies Idiot Box, the TV division of Red Chillies Entertainment, he produced popular shows like Coke Studio, MTV Unplugged, and Disney’s first India production Ishaan. He has also directed the critically acclaimed feature film Shaurya.
