MUMBAI: MX Player, the local video player and entertainment platform with 70 million daily active users, has announced the launch of its first five MX Original Series that will go live starting 20 February.
Streaming premium content for free, this ad-supported video on demand platform hosts a large repository of over 1,00,000 hours of licensed content from leading content creators and partner platforms such as ALTBalaji, TVF, Arre and SonyLIV amongst others. MX Player integrates all forms of entertainment on one app – top grade offline video playing capabilities, online streaming and music streaming powered by Gaana, as offerings for its viewers.
MX Player CEO Karan Bedi said, “Our vision is to build a platform that caters to every entertainment need of the discerning viewer starting from playing a video in any format, to watching stories across every genre and even listening to music for every mood! As more people move towards consuming content online, we want to create digital-first stories that appeal not only to the urban audiences but also much beyond. We have collaborated with some of the best talent in the industry to create our slate of MX Originals that will bring us a step closer to becoming the go-to destination for entertainment in India.”
Driving synergies with this vision is the new brand ideology wherein MX Player defines ‘Everytainment’ – a promise to deliver entertainment for every mood. Elaborating on the same, Bedi said, “Everytainmnet is the core of our product and combines not just all forms of entertainment but also caters to content for every season, every reason, every occasion and most importantly, every mood. So whether you're happy, sad, mellow, active or excited, we have a story, a song or a moment for you. We showcase films, web series, sports and news, and with our original programming, we are exploring various new genres spanning satire, drama, comedy, chat shows, historical sagas, biopics, big ticket reality shows and more across multiple languages. The new music tab on our platform will allow viewers to stream music, powered by Gaana on the same app and has made us the one stop shop for all things entertainment. ”
The five new MX Original Series will appeal to different audiences across varied geographies. Be it Aafat which is about five women who are breaking stereotypes while struggling to get married in Delhi’s arranged marketplace; Hey Prabhu that traces the story of a twitter god who has to navigate the offline troubles of life; ImMature, A TVF creation that is a coming-of-age story about the many first adventures of three young boys in school; Lots of Love (in Tamil and Telugu) which is a story of four friends and how a trip changes their lives or Famously Filmfare.
The product has been built from scratch with a simple and intuitive interface and offers sub-one-second latency to its viewers, which translates to instant streaming. By using massive scale datasets, MX Player has created a recommendation and personalisation engine. Additionally, MX Player is leading the way in video tech by building better compression algorithms to optimize streaming on the top of global compression standards like H-265.To further enhance the user experience, the app comes with features like adjusting volume and screen brightness on the go while streaming, vertical trailers for special shows and offline playback feature which allows users to download content and view without an internet connection. The app is built keeping low-to-high end devices in mind and works well for fluctuating networks.
