MUMBAI:  ESPNcricinfo's news website recently launched a new and reimagined app on its 25th anniversary celebration this year. The new app reinforces the brand’s position as an innovator, introducing new features and delivers a unique blend of personalisation and performance along with the best coverage of the sport in India and globally.  

The reimagined ESPNcricinfo phone app has more personal and dynamic and would be unique experience to each user based on their particular interests, while also enabling meaningful curation and presentation from ESPN’s storytellers, journalists and content creators. Cricket fans get:

• Super-fast, easy-to-access scores and the world’s most respected news, features and opinion coverage of cricket, presented in an integrated main content feed
• A powerful, easy-to-use interface that enhances user-driven personalisation
• Rich presentation of ESPNcricinfo’s industry-leading video content, including highlights, clips, original shows, commentary and analysis, all delivered right on the home screen.

ESPN India and South Asia head vice president Ramesh Kumar said, “We are thrilled to announce the launch of the re-imagined app, giving each and every fan a more personal experience with our industry leading scores, news and video."

“We have always kept fans at the core of all we do. The new app marks the latest evolution in our storied history as one of the internet’s digital sports pioneers and is another way that ESPNcricinfo is raising the game for cricket fans in creating the best experience across every device and platform. As we celebrate our 25th anniversary, ESPNcricinfo is more committed than ever to being every fans digital connection to the sport loved by nearly two billion people worldwide,” he added.

Fans can also watch live match action on ESPN.in.

From June 2017 to May 2018, ESPNcricinfo has seen a 50 per cent year-on-year increase in total minutes spent and a 300 per cent increase in video consumption. It is one of the most visited digital sports destinations in India with over one billion visits annually.

ESPNcricinfo’s programming around the series comprises pre and post-match shows, video highlights, though-provoking analysis with unmatched statistical data, specially designed to bring the game closer to fans. To help deliver its coverage, ESPNcricinfo has roped in top cricket talent as experts, including Mark Butcher, Steve Harmison, James Taylor, Ravi Bopara and Nick Compton, who mesh seamlessly with their Indian counterparts Murali Kartik Ajit Agarkar, Aakash Chopra and Murali Kartik.