MUMBAI: Virgin TV has become the UK’s first ever Pay TV provider to add an on-demand library of films and shows through two Asian entertainment apps.
The Desi App Pack, which Virgin TV customers can add to their package from Thursday 28th February 2019, brings together two of India’s biggest entertainment apps – Eros Now and Voot – into an easy to access apps pack that allows TV viewers to watch a range of shows and movies at a click of a button.
There are multiple hours of content for viewers to watch which is available in more than 10 languages.
Voot is home to exclusive original productions including It’s Not That Simple, Feet Up with the Stars and hit shows Bigg Boss, Khatron Ke Khiladi, Silsila Badalte Rishton Ka amongst others and over 400 movies.
Eros Now has a blockbuster library of more than 12,000 films including original productions such as Operation Cobra and Enaaya.
Those who currently have Asian Mela TV as part of their subscription can add the service for just £6 per month. It is £12 per month for all other customers.
Customers can add the service though their TV set box or over the phone. To access the Desi App Pack, customers will need a V6 box and go to channel 800 and press the red button on their remote.
Over the past year Virgin TV has invested and bolstered its Asian TV offering with new channels and upgraded many standard definition channels to HD.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “We designed our V6 TV box to work seamlessly with on demand apps such as Netflix and to maximise the power of our fibre network for instantaneous access to the limitless programming available on demand. The addition of the Desi apps further strengthens our lead in the on demand viewing experience”
Commenting on the integration deal, Rishika Lulla Singh, CEO - Eros Digital said: “With increasing consumption of cross border content and popularity of Indian films, we are excited to announce our collaboration with Virgin Media. Eros Now is the largest South Asian Video Service with close to 16M paid subscriber’s world over and the United Kingdom is one of our primary international markets. We are happy to cater to this growing community with best of Indian content and remain focused on expanding our global presence by exploring opportunities to connect with local audiences.”
Sudhanshu Vats, Group CEO & MD, Viacom18 said: “The UK consists of a vibrant Asian diaspora and is indeed one of our stronger overseas markets. Virgin TV’s Desi Apps pack is a winning proposition for all involved – consumers can now view the best of entertainment, on demand on VOOT, and it opens up an entire range of audiences for our content as well.”
