Mumbai: Eros Investments and Xfinite have partnered with veteran entertainment and tech entrepreneur Calvin Cheng to launch XelebX, a web 3.0 members-only celebrity fan club.

With the use of NFTs and fan tokens, the alliance will introduce over 200 million existing followers of global influencers and celebrities linked to the Eros ecosystem and its group companies to the new metaverse.

Only NFT members will be able to access XelebX. They will have access to a number of advantages, such as exclusive access to virtual meet-ups with influencers, exclusive material, virtual backstage passes, and celebrity NFT collectibles.

Speaking on this partnership, Eros Investments chairman Kishore Lulla said, "Over five decades, Eros has built one of the largest media and entertainment businesses, enthralling millions of fans and launching some of the biggest stars in India. One of the key reasons for our success is our ability to embrace change—from film to TV to the Internet and now web 3.0 and the readiness to lead it from the front. The metaverse and the immersive Internet are the technological tides that will carry us forward for the next 50 years. Eros is committed to being at the forefront of its adoption."

Furthermore, XelebX will introduce fan tokens that measure an influencer's popularity and can be traded on significant exchanges, enabling holders from various fandoms to freely trade and swap value. As a result, influencers and celebrities will be able to work together and expand their fan bases in a manner that is naturally compatible with web 3.0 interoperability and composability. Xfinite's Mad Influence, a well-known influencer marketing business, has joined XelebX.

Xfinite CEO Swaneet Singh said, "With Xfinite, Eros has already gained invaluable experience in media built upon virtual assets and the blockchain. XelebX is the next natural innovation to bring the global community of entertainment fans into the metaverse and unlock immersive interaction with the influencers they follow."

Calvin Cheng added, "Web 3 is all about community building. Other platforms have tried this in the past. They built the tech but struggled to build the community—the key to web 3’s success. We already have the tech expertise and an amazing community of hundreds of millions of fans. We will now onboard them into the metaverse using the latest digital asset and web 3 technologies."