Mumbai: According to a recent announcement made at the 58th annual general meeting of the Entertainment Content Owners Association of India (ECOA), Shemaroo Entertainment's chief executive officer Hiren Gada has been named as their new president.

In further development, RK Duggal, Ashok Jain, and Narendra Hirawat were onboarded as the association's next vice president, secretary, and treasurer, respectively.

Speaking on the announcement, Gada said, "It’s an honour to be elected as the president of this prestigious association that has been safeguarding the interests of the entertainment content owners of India. I am grateful to all my colleagues and members of the ECOA for entrusting me with this responsibility. I am excited to collaborate with industry leaders to future-proof content ownership and distribution with the emergence of technology and web 3.0."

ECOA is a comprehensive apex body dedicated to the causes, growth, promotion, protection, and welfare of all entertainment content owners in India across all genres, languages, and formats.

On 15 October 1963, Lim Billimoria and a few other Indian film exporters formed the Indian Film Exporters Association to promote and facilitate the export of Indian films abroad.

The association represents, protects, and promotes the overall well-being of all Indian entertainment content owners. It is a non-government and non-profit organisation that plays an important role in securing the holder's various legitimate content rights.