BENGALURU: The Ekta Kapoor led Balaji Telefilms Limited (BTL) has announced Axis Capital as the banker for investments into its digital business ALTBalaji thru BTL’s wholly owned subsidiary ALT Digital Media Entertainment Limited.

A BTL release filed with the bourses says: ‘In recognition of the continued robust prospects of Balaji Telefilms Limited (BTL) market’s leading television content production business and the strong response and growth potential its newly launched digital OTT platform (ALTBalaji), the Management of BTL has decided to concentrate a significant portion of its bandwidth and the Company’s available resources on these high potential business segments.’

The release claims further that: ‘Several financial and strategic investors have expressed strong interest to partner with ALTBalaji and the Management is actively considering the options available and has appointed Axis Capital as bankers for the Investments.’

BTL claims that ALT Digital Media Entertainment Limited with its stand out original content, has received great response with 2.4 million downloads. making BTL one of the first movers in the fast growing OTT market in India. Given the disruptive nature of the emerging OTT opportunity, ALTBalaji will be a game changer for BTL.