MUMBAI: Apple has hired one of Netflix’s top engineers Ruslan Meshenberg. He joined the technical team working for the company’s newly launched TV-streaming and subscription services. Ruslan Meshenberg was responsible for building Netflix’s platform, especially creating a speedier and consistent service for audiences. He helped build out a smoother platform with higher latency.

According to reports, Michael Abbott, a former engineer with twitter who joined Apple last year is recruiting experienced engineers for Apple’s technical team. With Apple’s services expanding in recent times higher revenue generation, its decision to strengthen the technical department is no surprise.

Meshenberg joins Apple at the time when it is expanding its $4.99-a-month TV+ service, bringing in additional movies and originals. This comes out as a complex move that has tripped up other competitors in the streaming world.

Apple seems to have learned its lesson from Disney’s streaming platform Disney + who had a failed launch with subscribers not being able to login due to technical issues.

In the past couple of years, Apple has struggled to keep up with its technology rivals in terms of its performance and newly launched services like iCloud, Maps and its music-streaming business. For example, its subscription-based magazine service; News+ faced heavy criticism from analysts and reviewers for its default sync system.

However, Apple TV+ has not faced any major issues since its launch. Meshenberg has the expertise to help address the company’s technical challenges. While being at Netflix, he managed to run most of the infrastructure enabling to increase the streaming with more than one billion hours of weekly programming.

Moreover, Apple TV+ which started in November with few shows in its kitty is now prepping up to add a bundle of TV movies and shows to its bucket and tapping the international market. It will help Apple to compete against streaming giants including Netflix, HBO, Amazon and Disney.

This kind of talent acquisition is certainly helpful for strengthening the end-user experience, which is beneficial for consumers who are paying hefty amounts to enjoy a better quality product.