MUMBAI: A recent study has found online streaming platform Amazon Prime Video is the cheapest in India. On the contrary, the service is most expensive in its home country United States. In a study by technology research firm Comparitech Ltd, India has been found as the cheapest place to watch Amazon Prime Video among 28 countries.
“If we compare the overall cost per month of Amazon Prime Video around the world, India is by far the cheapest place to get it. At a cost of just $1.76 (£1.37) per month, it’s $11.23 or £4.62 cheaper than the US or UK, respectively,” the study said. Amazon Prime Video is 115 per cent cheaper in India than the average with a library of 2,351 titles, including movies, shows and documentaries.
Japan, Brazil, Australia and Mexico follow India successively in the cheapest list. Indians can enjoy the service at Rs 129 while in US it costs $12.99.The annual membership plan comes at a discounted price of Rs 999 besides a free one-month trial. Moreover, telco players like Vodafone, Airtel also offer free Prime subscription under certain deals.
Germany, Austria, Switzerland and the UK follow the US in the list of most expensive countries to get Amazon Prime Video. However, the report says Americans, along with paying the highest amount, also get to watch the most number of movies and TV shows on the over-the-top platform. In India, the platform’s library consists of close to 2,000 movies and about 400 shows.
The study also found that Indian subscribers to Amazon Prime Video also pay one of the lowest rates per title, 137 per cent less than the worldwide average on a per title basis.