MUMBAI: Shemaroo Entertainment has signed another catalogue deal with Spuul, the popular online streaming service for Indian cinema. The companies have come together to create a larger library on the digital platform in order to offer an enhanced viewing experience online.

Speaking about this new deal, Spuul VP content Girish Dwibhashyam said, “As one of the leading providers of Bollywood content to viewers across India, Pakistan, UK, US and Middle East, we are constantly investing in growing our library by adding new, popular and in many cases, classic titles to our list. Our association with Shemaroo is yet another step in this direction.”

Shemaroo Entertainment Ltd director Jai Maroo said, “With ever growing number of consumers on the digital platform, we are sure that our association with Spuul will further boost the customer base. We have already been working with Spuul to make our content available through their platform and have seen them grow over the past couple of years. We are glad to be able to work with them and grow this opportunities even further.”

The two industry giants have been working closely to encourage legitimate consumption of Indian Cinema on digital media. In addition to a large selection of free movies, the platform offers movies with premium subscription option.

The platform now offers its viewers a wider catalogue that includes contemporary hits from Shemaroo like Mujhse Shaadi Karogi, The Dirty Picture, Sarfarosh, Black and evergreen movies like Kaalia, Namak Halal, Shiva, Majboor, Amar Akbar Anthony, Don and Anamika, etc.