MUMBAI: Content specialist Mukund Sharma, who is currently serving his notice period at the direct to home (DTH) company Tata Sky, has been roped in by on-demand and multi-screen TV service provider Lukup Media as executive vice president content, services and commercial.

Confirming the appointment, LukUp Media managing director Kallol Borah said, "Mukund will be joining us from February and will be leading our content services. He will be responsible for various innovations on the content front. He will also look after value added services and other innovations. I wish him best of luck in LukUp Media."

Sharma, who is currently VP content at Tata Sky, has been with the company since its inception in 2005. Prior to joining Tata Sky, Sharma worked as senior manager with Ten Sports where he looked after revenue, advertising sales & strategy. He also worked with CNBC–TV 18 as manager.

Sharma moves to LukUp Media with over 17 years of experience.