MUMBAI: Balaji Telefilms’ digital arm ALT Digital Media Entertainment has brought on board Ekalavya Bhattacharya as chief strategy officer.

Prior to this, Bhattacharya was with Viacom18 as AVP and head – digital for MTV India, where he was responsible for expanding the channel’s digital footprint.

He will work closely with the company’s leadership team to define the corporate strategy for ensuring wider acceptability and success of ALT’s digital initiatives.

Balaji Telefilms group CEO Sameer Nair said, “Ekalavya comes with very strong pedigree having done some amazing work at MTV in building their digital business. We believe his disruptive attitude and business smarts are a wonderful addition to the eclectic diversity in the fast growing ALT Digital Team.”

ALT Digital Media Entertainment CEO Nachiket Pantvaidya added, “We welcome Ekalavya to ALT - his experience and diverse skill sets will help us formulate and drive our strategy across our business operations. He will enrich the already strong team at ALT as we prepare to launch our service in India and globally.”

Bhattacharya said, “Recent digital consumption patterns have made it necessary to introduce changes in the way content is created and offered to consumers and screenagers. As India’s leading production studio, Balaji Telefilms is in a unique position to utilise its creative capabilities for a digitally savvy audience. I am glad to be a part of ALT that stands for the alternate – alternate content and alternate screens.” 

Bhattacharya brings with him more than a decade of experience in the digital space and has previously worked at digital firms like Zapak.com, Contests2Win.com, WAT Consult and PaGaLGuY.com.