Mumbai: Sony LIV, a streaming platform, announced a lineup of partners for the ongoing UEFA Euro 2024. Onboard 30 advertisers, including one co-presenting, one co-powered by & eight partner sponsors as the tournament progresses to the finals, Europe’s largest football tournament is set to offer some thrilling contests, with England, France, Spain, and the Netherlands going head-to-head for the crown of Champions of Europe.

As the home of football in India, Sony LIV celebrated with partners such as Johnnie Walker, Maruti Suzuki India Ltd, Acko, Black & White, Coinswitch, AMFI, Myntra, Disney Cruises, Rado, Amul, BMW, Redbull, Motorola, Jameson, LIC, Apple, Haier, GSK, Volvo, Apollo Tyres, Amazon, Ultratech, Seiko & Jim Beam amongst others.

With the Finals of the Euro scheduled to take place on Monday, 15 July at 12:30 am IST, the platform will also broadcast three premium properties in the coming weeks, namely, the India Tour of Zimbabwe from 6 to 14 July 2024, India’s tour of Sri Lanka from 27 July to 7 August 2024 & Australia’s tour of England from 11 September to 29 September 2024.

Sports enthusiasts can also revel in a lineup of top-tier sporting events like the US Open, UFC, UEFA Champions League, UEFA Europa League and more, only on SONY LIV.

Digital Business head- sr. vice president of ad sales revenue Ranjana Mangala commented “We are thrilled with the overwhelming response to the UEFA Euro 2024 on Sony LIV. The passion & engagement of Indian football fans has been truly exceptional. We are grateful for the incredible partnerships we have been able to leverage with sponsors, who made this a truly unforgettable experience for viewers. Looking ahead, we now prepare for a thrilling sports calendar.”