Mumbai: Shemaroo Entertainment Ltd, one of India’s leading media and entertainment conglomerates, is elated to unveil its collaboration with The Sandbox, a leading decentralised gaming virtual world and a subsidiary of Animoca Brands, set within BharatBox, a new cultural metaverse hub in The Sandbox featuring high-profile artists and brands from India’s entertainment industry. This venture signifies Shemaroo's progressive dive into the digital space, amalgamating cinematic heritage with state-of-the-art technology, bringing forth the Bollywood metaverse to BharatBox.

With a legacy spanning over six decades in delivering unparalleled entertainment, Shemaroo’s foray into Digital Collectibles and Non-Fungible Tokens (NFTs) has solidified its presence in the metaverse. Together with BharatBox, this venture will reinvent entertainment, infusing iconic Bollywood IPs such as Jab We Met, The Great Gambler, Disco Dancer, Khuda Gawah, Blue, 22 Yards, and many more, offering fans an immersive virtual engagement with their cherished characters.

Key Features of the Shemaroo x BharatBox metaverse experience:

1    Central Land Parcel: Envisioned as the Bollywood heartland on The Sandbox. Activities range from film launches, award ceremonies, live concerts to screenings, ensuring continuous engagements.

2    Gaming Zones:

a   Retro Night Club (Inspired by Disco Dancer): Gamers can groove to iconic steps, earning rewards and purchasing digital collectibles.

b   Gaming Club (Inspired by The Great Gambler, starring Amitabh Bachchan): Creating a casino-themed gaming experience.

c   Underwater Treasure Hunt (Based on Blue): Navigate oceanic depths and treasures.

d   Cricket Game (From 22 Yards): Experience the cricketing universe, with teams, tournaments, and virtual merchandising.

e   Horse-riding (Rescue) Quest (Khuda Gawah themed): Embark on thrilling missions across majestic terrains.

f   Café for Socializing (Jab We Met): A space to connect and converse amidst iconic movie moments.

g   Action Game (Tango Charlie): Engage in strategic warfare, unlocking advanced weaponry and challenges.

Shemaroo invites global fans to embark on this digital journey, blurring lines between reel-life entertainment and real-life experiences.

Shemaroo Entertainment Ltd chief operating officer Arghya Chakravarty said, "Our alliance with The Sandbox is a testament to Shemaroo's commitment to innovation and embracing the future of entertainment. As we bridge the illustrious world of Bollywood with the pioneering metaverse of BharatBox, we are creating more than just an experience. It's a tribute to our fans, offering them an immersive journey into the heart of Indian cinema, where they can not only relive their favourite moments but also be a part of them. The future is digital, and we are thrilled to lead the charge with The Sandbox metaverse."

“Our core mission is to empower global creators and inspire them to launch new types of experiences based on true digital ownership, utilizing our #no-code Game Maker,” remarked The Sandbox co-founder and COO Sebastien Borget. "We’re thrilled Shemaroo chose The Sandbox to expand its metaverse experiences in association with BharatBox, as they are are helping to bring Bollywood and its millions of users to the metaverse to explore exciting new content.

"We at BharatBox are incredibly excited to collaborate with a legacy brand like Shemaroo,” said BharatBox CEO Karan Keswani. He added, “This partnership is not just about bringing Bollywood to the metaverse but celebrating the rich cinematic history of India in a space that's redefining the future. Merging traditional cinematic masterpieces with the limitless potential of the digital realm signifies the dawn of a new era for Bollywood enthusiasts globally."