MUMBAI: Indian entertainment and media have undergone a huge transformation in the last few years, driven by increasing technological integration. Nowadays, it is all about bringing characters to life backed by compelling narratives, interactive user experiences, and higher engagement with media content. The same story holds true for digital gaming, which has truly broken barriers in recent years, taking up a major chunk of the new-age media and entertainment market in India. Let us take a closer look at some key patterns/trends in this context.

How Digital Gaming Transcends Casual Entertainment

Digital gaming has initially been propelled by an increasing shift of consumers towards more social fun and entertainment in interactive and immersive settings. This has powered the growth of gaming platforms like A23 and many others. Multiple factors have contributed to attracting people on the social and casual premise alone. Take card games like rummy for example. They offer a digital version of a classic game that’s easy to participate in and understand, while helping people play with like-minded fellow gamers and their loved ones. With chat and other engagement features, they can also be part of a community, trying their luck to win real money (or not) with these games. It offers a strong community and social element through interactivity that is hard to find elsewhere. This is behind the shift of a massive majority of younger consumers towards these platforms for better and more engaging experiences.

Yet, the scene has evolved for the better in recent times. If you take A23 rummy as an example again, you will now find more mature gaming ecosystems and communities that are powering the next generation of its growth. What’s at the heart of the same? Passionate mobile and digital gamers who love games that give them a chance for skill-building and opportunities to strategize. As a result, there has been a steady evolution from casual and social mobile games to more strategy-based experiences. New-age rummy involves continuous learning along with skill-building, as players keep formulating strategies to win. This has been a trend that has been seen in other spheres as well, including eSports which has witnessed the growth of skill-based gaming formats and communities passionate about the same.

What’s Working for Digital Gaming?

Digital gaming in these new-age forms is benefiting from these aspects:

●    Higher number of mature gamers who prefer applying skills and strategies and discussing tactics with fellow community members.  
●    Formats that enable development of key skills including problem-solving, strategic and critical thinking, logical reasoning, and fast decision-making.  
●    A massive boost to memory, retention, observation skills, adaptability, and flexibility since these skills come in handy for rummy and many other online games.  
●    The chance to compete with like-minded gamers on platforms along with connecting with friends and community members for more excitement.

It can thus be said that Indian entertainment and media is witnessing a massive growth of digital gaming across categories. This trend should continue in the future, backed by strong communities of passionate gamers. 

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