Mumbai: Online gaming platform A23 has announced that it will be the associate title sponsor for the forthcoming Rupay Prime Volleyball League (PVL) 2022, amping up the excitement quotient for one of the fast-growing franchise-led sporting leagues in the country. This year, PVL will be broadcasted live on Sony Six and Sony Ten 3 with live streaming on SPNI’s OTT platform Sony LIV.
PVL returns after a two-year break and A23, as an official title sponsor of the games, intends to support and encourage a team sport like volleyball to the forefront and connect the nation with a common spirit. A23 also hopes to build and enhance its reputation as the most preferred online gaming platform for users with a passion for serious online gaming. "This association will offer A23 access to key PVL players from the league, television spots and strategic in-stadia branding, showcasing the brand as a professional responsible gaming platform for gamers to harness their skills in becoming a champion of the game," said the statement.
“It is a privilege for the Prime Volleyball League to be powered by a leading online gaming platform like A23. It is great to see that A23 has taken keen interest and invested in a sport that is fast-paced, exciting and perfectly matched for our young and dynamic nation," said Baseline Ventures MD Tuhin Mishra, on behalf of the PVL. "Volleyball and online gaming have made significant strides in recent years and we hope such partnerships continue to mutually benefit each other.”
Beginning on 5 February, the league will be held in Hyderabad and will feature seven franchises from seven different cities ― Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts. The grand finale of the league will be held on 27 February, culminating in three weeks of high voltage, competitive and exciting action.
"The collaboration with Prime Volleyball League comes at a perfect time for us in our attempt to build further on our already existing brand as a market leader in the gaming space," stated Head Digital Works founder and CEO Deepak Gullapalli. "I hope the road ahead promises exciting propositions for our A23 users as Volleyball will give us a chance to support the sport in the years to come, and in turn, gain substantial traction for our brand.”
