Mumbai: Penta Esports, the e-sports brand of India-based gaming and e-sports company Newgen Gaming, has announced the appointment of Anand Rajwanshi as chief creative officer (CCO). 

In this new role, Rajwanshi will be heading the company’s creative initiatives and bringing the brand’s ideas to life, said the statement.

Prior to joining Penta Esports Gaming, Rajwanshi worked with Azzura International as chief operating officer and Publicis Groupe as associate vice president. While his gaming experience spans back to Kreeda, Reliance Games and training faculties at Aptech. With more than two decades in the industry, he is a seasoned professional delivering award-winning creative products for brands like Disney, Tata Motors, Nestle, and Airtel among others.

"I have worked with Anand in the past and have always admired his creative approach and vision. I believe his addition to the team will be immensely beneficial to the brand as he shapes the creative messaging going forward," said Penta Esports founder and CEO Anurag Khurana.

Newgen Gaming operates in e-sports with Penta Esports. Rajwanshi will be working alongside internal and external teams to lead the creative conception and execution for all of Penta Esports’ initiatives including live broadcast and video IPs.

“I was fortunate to be in the first batch of people who were responsible for starting the gaming industry in India. Having worked in several verticals, I feel gaming is the only domain to challenge every talent present in me," commented Anand Rajwanshi. "Getting back into gaming is the full circle that I needed. I look forward to teaming up with movers and shakers of esports in India.”