Viacom18 revolutionises employee care with fun, inclusive perks program

Viacom18 revolutionises employee care with fun, inclusive perks program

Perks Against Mundanity offers over 40 creative, wellness, and D&I benefits for all employees.

Viacom18

Mumbai: Viacom18 is redefining workplace excellence by introducing Perks Against Mundanity, an innovative, game-inspired benefits program. Focused on creating an engaging and empowering environment, Viacom18 sets new benchmarks in employee care with over 40 perks spanning health, wellness, and diversity & inclusion (D&I). The company’s people-first approach ensures its workforce remains happy, motivated, and ready to thrive in the fast-paced media & entertainment world.  

In this industry-leading move, Viacom18’s Perks Against Mundanity transforms traditional workplace perks into a fun and interactive experience. Employees can explore their benefits through a card game, designed specifically for the predominantly Gen-Z and Millennial workforce. Themed cards represent different offerings, making the process of discovering perks both engaging and reflective of the company’s vibrant culture.  

Viacom18, chief human resources officer and people head, Smita Puranesh shared her excitement, “At Viacom18, we believe in creating a workplace that mirrors the same energy and creativity we bring to our content and technology. Our benefits are thoughtfully curated to reflect the needs of our diverse workforce, and we’ve made the experience of discovering these perks engaging and fun. By blending creativity with care, we ensure that our employees feel seen, valued, and most importantly, excited to be a part of our journey. An engaged employee naturally becomes a brand ambassador of the organisation, and that’s why our culture goes beyond just work—it’s about thriving together.”

Perks Against Mundanity offers a wide range of benefits, including:  

- Wellness on the House: In-house doctors, nutritionists, annual health checkups, and gym memberships.  

- Be You Be Proud: Gender-affirming surgery assistance to support inclusivity.  

- Parenting Perks: IVF insurance, adoption assistance, and "Baby Bootcamp" for new parents.  

- Express Yourself (Permanently): A tattoo allowance to encourage individuality and self-expression.  

- Breakup Brightener: Uplifting perks for colleagues going through tough times, showing empathy in action.  

Other creative benefits include Tailwag Fund for pet care, Bad Day, Better Vibes with chocolate gifts and team-building activities, and special offers for plant enthusiasts through the Lord of The Urban Jungle initiative.  

Viacom18’s Perks Against Mundanity blends creativity with care, turning every workday into an exciting and supportive experience. By pushing the boundaries of employee engagement, Viacom18 continues to create a workspace where both people and ideas can truly thrive.