Mumbai: MediaTech company U-TO Solutions is all set for its next phase of growth. Founded in 2000, U-TO has partnered with companies like Sony Pictures, Star TV, Viacom18, TataSky, Shemaroo and others in driving intelligence for profitable actions through technology. U-TO through their association with BroadView Software Canada and indigenously built RightsU are gearing up to enter Southeast Asia and Middle East and Africa this year. It has appointed Wolfzhowl Strategic Instigation as their business strategy partner.

“As the media landscape becomes more complex, with the rise of streaming services and influencer-turned content creators, U-TO is looking at making in-roads by creating bespoke solutions for Media & Entertainment companies across India, Southeast Asia & Middle East and Africa. We were looking for a strategy consultancy that had expertise in B2B Technology and product marketing, who could become true partners in our success and not just work as external consultants,” said  U-TO co-founder CTO Sumit Suri on this appointment.

Globally, the Digital Rights Management market is valued at $1.29 billion in 2018 and is expected to reach $2.05 billion by the end of 2024. India, South Korea, Southeast Asia and Africa will be driving this market growth with the increase in On-Demand Content and increased internet penetration.

“U-TO is gearing up for the solidity of their success and we are happy to partner with them in this growth. As a behaviour change consultancy, we are excited to be working across the business’ value chain. Our deep understanding of culture and its impact on each stakeholder in the value chain along with our focus on outcomes ensures that we drive growth for U-TO. This growth will come through Brand Positioning 2.0, Service and Sales Design 2.0 and Product Branding and Marketing,” says Wolfzhowl partner and lead integrated strategy Prerna Dubey Gupta.