MUMBAI: Tata Communications, a leading provider of A New World of Communications™, and Constantin Medien, an international media company specialising in sports, entertainment and event marketing announced the creation of a new media hub in Germany. It will offer content delivery, management, storage and computing services for businesses in media, sports, gaming and music industries across German speaking countries in Europe.
This deal enables Tata Communications to target media customers in Germany, Switzerland and Austria by using Constantin Medien as its preferred channel to these markets, and to offer Constantin Medien’s full service portfolio to its media customers around the world through the new media hub. In addition, Constantin Medien has chosen Tata Communications as its preferred provider for network and cloud infrastructure solutions.
"As viewers’ hunger for rich, immersive and on-demand content continues to grow, broadcasters and content creators everywhere are under increasing pressure to innovate. Harnessing our unparalleled global reach and media industry expertise will strengthen the portfolio of services that Plazamedia is able to provide to its customers," said Tata Communications’ Media and Entertainment Services business general manager Brian Morris.
Content by customers of Plazamedia, an affiliate of Constantin Medien, will be distributed from the media hub using Tata Communications’ Video Connect network, which allows the seamless delivery of live video feeds from anywhere in the world, over the largest, wholly-owned subsea fibre network anywhere, delivering connectivity to over 240 countries and territories. Plazamedia is one of the leading content solution providers in production for the entire spectrum of media platforms, as well as an established TV producer in German-speaking markets.
To facilitate the management of increasing volumes of content for media companies, the new media hub will use Tata Communications’ IZO™ Private Cloud and IZO™ Cloud Storage services. Plazamedia will also resell these cloud infrastructure, compute and storage services to its customers. To ensure data sovereignty, Tata Communications will deploy a new IZO™ Private Cloud node in Munich, Germany. Additionally, Tata Communications will build a new connectivity hub in Plazamedia's data centre in Ismaning, Germany.
“As viewers’ hunger for rich, immersive and on-demand content continues to grow, broadcasters and content creators everywhere are under increasing pressure to innovate,” Morris added. “Harnessing our unparalleled global reach and media industry expertise will strengthen the portfolio of services that Plazamedia is able to provide to its customers. Through this partnership, we’re also well-placed to offer an extended range of Constantin Medien’s services to our customers, spurring the growth of our media and entertainment business globally.”
Constantin Medien CEO Fred Kogel said: “This deal with Tata Communications is a fundamental cornerstone within the digital transformation of Plazamedia, enabled by global connectivity and the cloud. The partnership puts us in the unique position of acting as a preferred reseller of those services to other media companies in Germany, Austria and Switzerland. It will strengthen our position as a truly indispensable partner for media companies, and open up new revenue opportunities through global content contribution and distribution.”
