KOLKATA: Times Internet has appointed Puneet Tripathi as programmatic strategic planning & solutions head. He took on his new role in December 2020.

Prior to this, Tripathi was associated with Alibaba group as monetisation strategy & programmatic director. His experience spans over 17 years and he has worked with brands like POKKT, Vdipia. At the outset of his career, he had a five year stint with Times Group as ad sales manager.

Tripathi’s area of expertise includes media sales, programmatic sales, performance sales, mobile & display video ad sales, corporate sales, client relationship, business development, account management, and re-targeting.