Mumbai: The SaaS marketplace Pepper Content has announced its partnership with Skillshare, an online learning creative community.
The vision behind this association is to empower creators. Together these two platforms aims to help creators upgrade their skill sets and deliver engaging in-depth content.
With the total size of the creator economy estimated to be a little over $100 billion, this partnership will further build credibility for the content ecosystem.
As a content marketplace, Pepper Content skillfully connects organisations with its large database of content creators. To enable this profusely, the partnership will empower content creators with better skills to deliver on-ground impact for brands. Through an AI-enabled platform, Pepper Content helps create unique and custom made content for each organisation. Further to this, their ultimate aim is to empower the passion economy that offers alternative ways of making money, innovative paths towards professional fulfilment, and unprecedented career opportunities.
Under this partnership, Skillshare will provide a special discount coupon code on their annual subscription and scholarship to 10 Pepper Content creators every month. The winners of the scholarship each month will be announced on Pepper Content’s social media. Creators can also explore thousands of hands-on creative classes giving them an opportunity to build on their existing writing skills in an institualised framework from the comforts of their home.
Working on a new way to get content done, Pepper Content is building for the world from India and also looking at entering the US market by end of the year. Currently, about four to five per cent of the company’s revenues come from outside India and the company is looking to expand the creator network and demand-side globally.
On this association Pepper Contenr lead community, events and partnership Pawan Rochwani said, “We are extremely excited to work with a brand like Skillshare that truly understands the power of content. At Pepper Content, our larger mission is to build a virtual content team for any company globally. Creators and brands are at the core of our business and content, our superpower. Therefore, we aim to enable the ambitions of our creators to articulate their creativity and help brands communicate their story to the audience.”
Speaking of this partnership Skillshare India market head Aayur Kaul commented, “The creator economy has seen tremendous growth in the past year and is expected to boom in the coming years. Skillshare, is at the forefront of empowering creators by providing access to learning resources to help them inspire and explore their creative instincts. Our partnership with Pepper Content, is definitely a step taken in the right direction with a mission to enable the next generation of content creators in India."
