Mumbai: Jagran New Media (JNM) is proud to collaborate with Google News Initiative, aimed at empowering content creation by developing a smart content management system (CMS). This partnership will unify and enhance JNM's editorial efficacy in the existing CMS systems, creating a single source of truth and facilitating cross-platform content optimization. The CMS, with its advanced AI/ML and NLP capabilities, significantly improves content creation and summarization, user experience, SEO optimization, and operational efficiency.
Jagran New Media editor-in-chief Rajesh Upadhyay emphasized the editorial benefits of the CMS collaboration, "The CMS's AI/ML and NLP capabilities have upgraded JNM’s content creation, not just with automated content processes but also in increased content volume, streamlined operations, and the elimination of reliance on external tools for paraphrasing, spell checking, and grammar verification. With time, it will continue to increase the efficiency and productivity of the editorial team as it allows for more focus on strategic and creative aspects of content development.”
Excited about this innovative partnership, Jagran New Media COO Gaurav Arora said, “We’re thrilled to build a cutting-edge Smart Content Management System (CMS) and it has already had a transformative impact on JNM's content creation. We’re confident it will streamline internal processes, foster efficiency and agility, and facilitate cross-platform synergy. In essence, the Smart CMS is not just a technological upgrade but a strategic enabler aligning with JNM's commitment to delivering impactful content experiences.”
Through automated generation and summarisation, the CMS system amplifies the volume of content produced, reduces the reliance on third-party tools, and streamlines the content creation process while ensuring internal stakeholder management, enabling the creation of immersive articles that captivate the audience. For SEO optimisation, the CMS has helped with JNM's performance in search engine rankings with the automatic generation of SEO scores and tags, catchy headlines, moderating video content according to Google's guidelines, calculating readability scores, and suggesting SEO-friendly keywords. The platform manages planned and spontaneous articles, allowing for automatic reflection of backend changes to the frontend, ensuring a cohesive and consistent user experience. It has also accelerated application rollouts and simplified the management of new property launches.
This collaboration signifies a significant leap forward in content management technology, and we are excited about its transformative impact on the digital landscape.
