MUMBAI: Irdeto today announced that Bengt Jonsson has been promoted to senior vice president of global sales. Irdeto is a world leader in digital platform security.

Jonsson has been a member of Irdeto’s leadership team since 2008 and will now lead the organization’s sales and account management teams worldwide. He is responsible for developing key accounts, fueling new business acquisition and offering Irdeto’s full breadth of 360 security solutions and services to Irdeto customers.

Following a successful IBC 2016 and a series of new customer and partner wins, including new deals with Media Broadcast and Austrian Broadcasting Services (ORS), and partnerships with MStar and Scenarist, Irdeto is poised for continued growth under Jonsson’s leadership. The company is well positioned to continue this momentum under Jonsson’s leadership.

“We believe that a holistic approach is essential for pay media operators and content owners to prosper in today’s evolving pay media landscape,” said Irdeto CEO Doug Lowther. “Bengt has proven his ability to build strong relationships with customers and partners through collaboration and open communication."

Based out of the company’s global headquarters in Hoofddorp, Netherlands, Jonsson joined Irdeto as vice president sales, Asia Pacific, in July 2008. He was responsible for sales in six regions, including China, Japan, north Asia, south Asia, south-east Asia and Australia/New Zealand.

Prior to joining Irdeto, Bengt was the CEO of LyngBox Media AB, a Swedish hybrid set-top box start-up, and has also held senior management positions with Thomson's Client Device business unit in Asia and with Nokia's multimedia business units in Asia and Europe.

Irdeto solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over two billion devices for some of the world’s best known brands.