Mumbai: IndiGo and Spotify have partnered to launch 6E Shuffle, a unique experience that creates personalised travel playlists based on users' journeys and preferences. IndiGo customers booking directly will also receive four months of free Spotify Premium. Through this collaboration, travelers will get curated playlists and destination suggestions tailored to their music tastes. Spotify data shows that Gen Z leads in travel-related music searches, with over 22 lakh searches in India each month. The campaign, featuring Armaan Malik, highlights that ‘there's a 6E playlist for every journey’.

IndiGo chief digital and information officer Neetan Chopra said: "We are delighted to announce our collaboration with Spotify to offer our customers a one-of-its-kind travel experience with a complimentary four-month subscription and personalised playlists. Travel and music are interconnected, and this partnership reflects our commitment to meeting the ever-evolving needs of our customer and enabling memorable journeys. Our vision is to create an immersive experience for our customers, while we remain continually dedicated to delivering affordable, hassle-free, and on-time travel experiences across our extensive network."

Spotify India director of marketing Neha Ahuja added, “Music is an integral part of travel, whether for work or holidays, and our partnership with IndiGo is so relevant because it allows us to tap into existing and new users. We know that travel is one of the most important use cases for music, and this year alone, listeners on Spotify in India created several lakhs of playlists around travelling, with more than 7.5 lac playlists created around ‘driving’, followed by ‘travel’, ‘bus’, and ‘road trip’. We are always looking to collaborate with brands with whom our synergy matches, and we can reach the right audience, meaningfully, and this is one such example.”