Mumbai: Galaxy Racer (GXR), a transmedia company based in Dubai, will become a hub for European football fans in the Indian subcontinent. The GXR app has started live streaming matches from the Spanish LALIGA, Italian Serie A, Coppa Italia, Supercoppa Italiana, and French Ligue 1 McDonald's and Ligue 2 BKT, beginning with the 2024/25 season.
GXR has secured official media rights for these three major European leagues, featuring clubs like FC Barcelona, Real Madrid CF, and Atletico de Madrid in LALIGA for the next six years; AC Milan, Juventus, and Inter Milan in Serie A for four years; and PSG, Olympique de Marseille, and Olympique Lyonnais in Ligue 1 McDonald's for at least four seasons. GXR is airing matches from these leagues live on a free-to-air basis for fans in the Indian subcontinent, aiming to become the leading football platform in India and changing how fans engage with the sport.
As part of this partnership, GXR will stream European football leagues and enhance fan experiences through its Super App, which will include fan engagement tools, news, chat features, and real-money gaming in future updates, creating a football ecosystem for the Indian market.
Galaxy Racer (GXR) CEO Paul Roy said, “Football is more than a sport; it's a passion that millions of fans across India consume with great enthusiasm. The appetite for high-quality football content in India is immense, and with GXR’s Super App, we aim to cater to this demand in a way that has never been done before. By streaming LALIGA, Serie A, Ligue 1 McDonald’s and Ligue 2 BKT matches live and free to air, we're providing millions of fans with unparalleled access to world-class football. Through our expertise in key areas like licensing, content creation, esports, influencer and talent management, merchandising, and music, we’re offering a truly unique and immersive football experience to the Indian audience."
With media rights for three major European football leagues, GXR will become the largest holder of European football rights in India. The content will soon be available in multiple regional languages, including Bengali, Malayalam, and Hindi, allowing GXR to reach key football markets. This multilingual approach is expected to foster greater engagement and loyalty among football fans nationwide.
LALIGA president Javier Tebas said, “We are thrilled to partner with GXR to bring LALIGA closer to the passionate football fans of India. This innovative platform will connect young fans directly with their idols, creating a more immersive and personal football experience.”
Lega Serie A CEO Luigi De Siervo said, "An exciting and innovative journey begins together with two other great European Leagues, in a country that has already hosted some legends of Italian football such as Del Piero and Materazzi, football stars in the recent past in India. Teaming up with GXR we will bring the excitement of Serie A straight to the hearts of the millions of fans living in this new frontier of football"
LFP Media CEO Benjamin Morel said, “Our partnership with GXR offers a fresh, dynamic way for young fans in India to experience Ligue 1 McDonald’s and Ligue 2 BKT. Through this innovative platform, we’re bridging the gap between fans and their favorite footballers, creating unforgettable moments and fan interactions.”
What distinguishes GXR from other platforms is its aim to offer a complete digital experience. As a super app, fans can not only watch their favorite teams but also engage in discussions, participate in real-money gaming, and access exclusive content from influencers and football talent.
GXR’s partnership with LALIGA, Serie A, and Ligue 1 McDonald’s and Ligue 2 BKT marks a new chapter for football fans in India, combining advanced technology with a fan-first approach to provide access to global football content. The platform's direct-to-consumer strategy seeks to transform how Indian fans engage with the sport, putting them at the center of the experience.
To watch live matches and explore this football experience, download the GXR app or visit www.gxr.world.
