Mumbai: DeadAnt is the comedy vanguard of India, marrying in-depth narratives with memorable live moments. Featuring an online publication that covers the comedy spectrum, ‘DeadAnt Live’ that presents unparalleled live experiences for audiences and ‘DA Studio’, a creative studio and full service agency that works beyond comedy with both brands and talent across formats, DeadAnt has a special focus on using the arts for impact. DeadAnt launched in 2019 with an online publication to track the evolution of one of the fastest growing forms of entertainment in the country.
The company has since expanded to include an Events & IPs vertical, and an award-winning full-service creative studio that works on brand solutions, content development, influencer and digital campaigns/marketing, and works with a comprehensive pool of talent across media and pop culture. The creative studio also believes strongly in finding ways to use the arts (music, comedy, design) for social impact, to raise awareness and inspire action towards the urgent issues of our time including climate change, women's health and misinformation.
Indiantelevision.com caught up with DeadAnt CEO & founder Ravina Rawal where she delved deep into numerous aspects including her inspiration to start, their comedy festival, headline events, shows, and much more.
Edited excerpts
On the inspiration to start DeadAnt
The rapid growth of the comedy scene as an alternative entertainment option sparked my interest. There was a noticeable absence of a dedicated portal for the comedy genre, despite my deep personal investment in pop culture. My prior experience at Viacom18, managing brands like Comedy Central, highlighted the need for a robust foundation in comedy. Legacy Media covers top names and controversial topics, but there's a significant pool of unrecognized talent. Thus, I founded DeadAnt to chronicle comedy's evolution.
On the creation of Laughing Dead Comedy Festival
While others attempted one-off festivals, I envisioned a prestigious, evolving event serving as a discovery platform for emerging artists. The pandemic necessitated adjustments, delaying our plans for comprehensive curation and a diverse lineup that caters to all comedy enthusiasts, blending international and Indian comedy.
On leveraging comedy to create an impact on social awareness issues
Comedy, like other arts, effectively addresses cultural, political, and social issues, making complex topics more accessible. It touches on issues such as sexuality, gender equality, climate change, sustainable living, and women's rights.
On DeadAnt's creative studio:
The creative studio operates as a full-service agency and content hub, collaborating with diverse talent beyond comedy, including brand partnerships and campaigns.
On the importance of conducting DeadAnt Comedy Awards
Celebrating pioneers and underrated comedians is crucial. Recognition should extend to those innovating in their craft, taking risks, and contributing behind the scenes. This spotlight encourages ongoing innovation and sets performance standards.
On the evolution of comedy in India and globally
Comedy often courts controversy globally, navigating sensitive topics that provoke diverse reactions, including legal challenges. In India, regional comedy is gaining traction in this evolving landscape.
On DeadAnt's upcoming plans
Exciting developments include an upcoming announcement *for "The Loop", which is an IP bringing international comedians to India. We also hosted the first edition of the Laughing Dead Comedy Festival, headlined by Daniel Sloss There is much more in store.
