Mumbai: In-play advertising platform Admix has announced the appointment of mobile gaming and media industry expert Stefan Adamczyk as VP of global partnerships.

In this role, Adamczyk’s primary goal is to expand Admix’s best-in-class global publisher network, further cementing Admix’s position as the leading in-play solution provider for the mobile gaming industry, it said in a statement.

“Stefan’s appointment comes at a critical time for Admix as we are rapidly scaling up across the globe. His industry-leading experience bolsters our dream team of senior leadership talent, helping us to deliver the infrastructure to effectively monetise 3D worlds," said Admix CEO Samuel Huber. "As consumers increasingly socialise, play and shop in virtual worlds, this offers unrivalled opportunities for brands and publishers in the formative metaverse.”

Adamczyk brings with him over two decades of commercial expertise gained at market-leading companies such as AdColony, PHD Media, Lycos, and Media Planning Group. In 2014, he was AdColony’s first EMEA hire, having joined as EMEA advertising director, and later promoted to senior VP - performance after nearly five years.

“I’m relishing the opportunity to help build the future of mobile gaming monetisation, by bringing new world-class publishers into the fold, and nurturing established client relationships with my talented Admix supply team," said Adamczyk. "The world of mobile gaming faces a true inflection point, where developers and publishers need not compromise game design based on interruptive legacy monetisation models. I strongly believe in-play is the future of mobile gaming."