New Delhi: E-commerce giant Amazon has decided to pull the plug on its standalone Prime Now delivery app globally. The platform was launched in 2014. Its two-hour delivery options will now be integrated on its main app and website.

It is important to note that Amazon has already moved the Prime Now experience to Amazon in India, Japan and Singapore and retired the Prime Now app and website. It is now suspending the operations in all other countries as well. “To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location," it said in a blog post.

Now, there will be one convenient app for shopping, tracking orders and contacting customer service.   

"In the US, we began making two-hour delivery from Amazon Fresh and Whole Foods Market available on Amazon in 2019. Globally, we'll move our third-party partners and local stores to the Amazon shopping experience before the Prime Now app and website are retired later this year," said Amazon vice-president of grocery, Stephanie Landry, adding that the platform will be completely shut down by the end of 2021.

The company said that the feedback from customers who have shopped for two-hour delivery on Amazon has been overwhelmingly positive and it's a natural next step to simplify the ultrafast delivery experience globally. In the US, customers can now easily add items from their Alexa shopping list to their Amazon Fresh or Whole Foods Market shopping cart.