Star Cricket to provide Hindi commentary for India-England series

MUMBAI: ESPN Star Sports, Asia?s leading sports broadcaster, has unveiled a brand new presentation for the upcoming India England cricket series in Hindi on its cricket specific channel Star Cricket.

Star Cricket?s presentation/ production will be based on the theme ? ?Jo baat hindi mein hai, kissi aur mein nahi.... Dekhiye India vs. England 15 Nov se Hindi mein sirf Star Cricket par?.

Star India COO Sanjay Gupta commented, "This is the need of the hour. 85% of the core cricket viewers prefer to watch Hindi content on TV. By providing world class Hindi presentation and commentary we believe this will significantly increase the involvement with the game and have a positive impact on viewership.?

While Star Cricket will telecast the Hindi presentation, Star Sports and Star Cricket HD will have the English version.

Speaking on the occasion, ESPN Software India MD Aloke Malik said, ?We already have lined up an impressive array of cricket experts who we feel will provide a sharp, incisive and engaging view of the game. Viewers who are keen to watch the action with English commentary can catch the action on Star Sports or Star Cricket HD."

To build up its new offering, the sports broadcaster has lined up experts who will do commentary as well as studio analysis on every match day. The list includes former cricketers like Kapil Dev, Ramiz Raja, Navjot Singh Sidhu, Saurav Ganguly, Arun Lal besides noted cricket journalist Ayaz Memon amongst others.

The India England series, which is currently underway, involves four Test matches, two T20 matches and five ODIs.