NDTV Good Times offers content to A24 Media for Africa

MUMBAI: Lifestyle channel NDTV Good Times has entered in a partnership with Africa?s A24 Media to offer its programmes in the African region.

As part of the deal, A24 Media will offer NDTV Good Times? popular programmes such as "Guilt Free", "Nirvana Travels" and "Highway on My Plate". The programming ranges from cooking to fashion and travel to lives of luxury.

NDTV Lifestyle CEO Smeeta Chakrabarti says, "Our partnership with A24 Media is another endeavour by the channel to reach out to audiences across the globe. We are sure that the audiences in Africa would enjoy our programs, showcasing the best in food, lifestyle and luxury."

NDTV Lifestyle VP - Development Atul Seth adds, "At NDTV Good Times we always seek to formulate lifestyle shows which are fresh and compelling to our global audience. Our partnership with the A24 Media is a part of our commitment to take the channel to audiences across geographies. We are confident that our viewers in Africa would enjoy our award winning shows."

A24 Media offers documentaries, news programmes, Nigerian movies and talk shows. Adding this NDTV Good Times catalogue gives breadth to programming options, the company believes.

A24 Media chairman Salim Amin describes NDTV?s programming as "rich and entertaining, shows that Africans will enjoy from the first viewing. Never before have Africans had so many choices on their televisions."

A24 Media CEO Asif Sheikh adds, "NDTV Lifestyle is providing quality options that are going to bring smart broadcasters an opportunity to dominate viewership in their markets."