HBO's Hollywood Premier league returns on 16 April

MUMBAI: English movie channel HBO will launch the fourth season of ?Hollywood Premiere League (HPL)on 16 April. The films will be aired 11:15 pm onwards every night.

The two-month long festival will offer blockbusters soon after the Indian Premier League (IPL) matches get over.

HPL will showcase films like ?Clash Of The Titans?, ?Speedy Singhs?, ?No Strings Attached? and ?Jonah Hex?. The initiative will also have interactivity both on-air and online. On-air, HBO has introduced the HPL Master Blaster Contest, a six-week long watch-and-win, where the participants have a chance at winning a cool latest Ipad. The contest is being promoted on air and is integrated with the broadcaster?s social media community.

In addition, the on-air properties include "HPL- Matches of the week"- a ready menu of the matches of the week for viewers and "HPL Memories" - capturing the most memorable moments from HPL movies.

Further, HBO?s social community which is heading to 750,000 users at present, is actively working on a deeper social media engagement. HPL was announced in the social media domain beginning of the month highlighting the on-air promotions ahead of its fourth edition roll-out. The Facebook users will be able to create their own HPL Dream-Team through a user integrated application.

Along the with Dream-Team application, fans can create their own cheerleaders to support the Dream ?Team. Additionally, the user has options to, ?brush up your cricket lingos? and ?tweet the name of your favourite movie.

HPL will see large scale promotions on various English TV channels, a well-placed outdoor campaign and radio promotions in Delhi, Mumbai and Bangalore in addition to multi-faceted social media and digital plan.

Dove is the title sponsor, Make my Trip as the presenting sponsor and Coke and Colgate the associate sponsors on HPL.