Double the profits, double the revenues in FY 2013 for Esha Media

BENGALURU: Indian media monitoring company - Esha Media Research Ltd (EMRL) has reported a more than a doubling of profits at Rs 74.30 lakh for FY-2013 - a 110 per cent increase, as compared to Rs 35.38 lakh for FY-2012. Revenues too were almost doubled and increased by 91 per cent to Rs 21.40 crore in FY-2013 from Rs 11.16 crore in FY-2012.

(Note: Rs 10 Lakh equals Rs 1 million and Rs 1 crore equals Rs 10 million)

"Our web based solutions have started giving us the desired results with rising volume contributing to our increased turnover. Hence, though our EBITDA margins have declined to 18.5 per cent from 26 per cent, we have been able to successfully drive profits by increasing revenues and passing on the benefit to the customer," said EMRL managing director RS Iyer.

As a result of its profit growth, the company has been able to narrow down its negative reserves and surplus to Rs 1.95 crore in FY-2013 from Rs 2.49 crore in FY-2012. Proportionately, total expenditure for FY-2013 also almost doubled to Rs 20.60 crore from Rs 10.59 crore during FY 2012.

For Q4-2013, EMRL posted a net profit of Rs 7.51 lakh on revenues of Rs 5.92 crore. Q4-2013 saw a lower net sales/income from operation as compared to Rs 6.17 crore during Q3-2013, but the sales/income from operations more than doubled the figure of Rs 2.62 crore during Q4-2012.

"Esha Media will continue to play the volume game by maintaining the current trend of growth for 2013-14 and plans to enter other segments of media monitoring including social media, print media and internet," Iyer said.