Big Magic to launch a Bhojpuri movie slot

Mumbai: Big Magic, the regional entertainment channel from the Reliance Broadcast Network (RBNL) stable for the Hindi heartland, is introducing a weekend Bhojpuri movie band - ?Superhit Bhojpuri?.

Starting 18 August, the channel will air Bhojpuri movies every Saturday and Sunday at 6:30 pm.

The channel had earlier this year launched Bhojpuri music band titled ?Hamar Des Hamaar Sangeet?.

The channel will be airing movies like Dharti Kahe Pukar Ke, Kanoon Hamra Muthi Mein, Parivar and Ranbhoomi.

Big Magic is designed to ensure strong local connect through local characters, local shows, local films and on-ground consumer-connect, all packaged with a highly aspirational look. ?Superhit Bhojpuri? is an ideal opportunity for brands which are targeting Bihar and Eastern UP belts to leverage and connect with their consumer?s, the channel said.