Big CBS Prime launches '48 Hours' and 'Chaos'

MUMBAI: Big CBS Prime is launching two new shows titled ?48 Hours? and ?Chaos? on 28 January.

The American documentary series ?48 Hours? will air Monday to Thursday at 10.30 pm. Meanwhile, ?Chaos? is a comedy drama that will telecast on same days at 11 pm.

Big CBS business head Anand Chakravarthy said, "With our two remarkable new shows, ?Chaos? and ?48 hours?, Big CBS Prime is guaranteed to appeal to the changing preferences of the elite urban Indian male. The contemporary concepts, the fast-paced action and high adrenaline that the shows have to offer will resonate well with our viewers while providing marketers with a strong platform for reaching out to their target audiences."

?Chaos? highlights the events in the lives of a group of four CIA spies who work at the Office of Disruptive Services. The group renames themselves as the Cocky, Intelligent, Awesome team, as the men collectively combat threats to national security amidst the rampant incompetence existing within the bureaucracy and the incessant political bickering, leading to hilarious situations. The show will feature actors Freddy Rodriguez, James Murray and Eric Close in lead roles.

?48 Hours? is an investigation series that delves into a single subject, examining it from multiple angles with its saturation coverage and action-driven style.

Big CBS Prime will be promoting both the new properties across digital and social media platforms for increased visibility among target audiences while ensuring optimal impact and reach to connect with its viewers.