DAS (digital addressable system) is here to stay.
Seasonaliity in ad spends is a phenomenon that most Indian marketers are familiar
It's the festival of lights. And for many the festival of noise courtesy exploding fireworks.
Mumbai: At first glance, you would think she is a host of a television show or an on-screen talent.
NEW DELHI: A study shows that website traffic rises and falls in direct correlation with TV advertising for majority
MUMBAI: The Indian advertising market is all set to witness a double digit growth rate of 11 per cent in 2015, which
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